For the past decade, I’ve worked behind the scenes helping artists, brands, and creative teams develop strategy, grow audiences, and bring ideas into the real world — from releases and rebrands to live experiences and cultural moments.

I specialize in marketing (social media management, digital marketing campaigns, project execution, and live event promotion), bringing a strategic, community-focused approach to every project.

My experience spans breaking new artists and rollouts to collaborating with established names like Tim McGraw and Bootsy Collins — giving me a wide-angle understanding of how to build at every stage, from the ground up to global audiences. 

In my free time, I enjoy serving as the Vice President of Women's Music Business Association, serving as  the Nashville Community Coordinator for The Digilogue, and being an active member in the CMA, Recording Academy,  & SOLID.

Hey,I'm beka

I don’t believe in one-size-fits-all strategies.

I believe world building is the key to longevity.

I believe in listening before building.

I believe culture moves people more than campaigns.

I believe artists and brands deserve support systems, not just services.

And I believe the best ideas are the ones you can feel — in a room, in a moment, in a community.

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